What is Parity and how does it work?
Parity is an online marketplace dedicated to professional female athletes. We match athletes with brands for paid social media posts. We are launching with Instagram posts but plan on expanding to other platforms including in-person events, tv, print, etc. in the future.
Why do we need Parity?
While we’ve made tremendous progress in women’s sports, there is still a lot of work to be done to close the gender pay gap in sports. Some research estimates that of the $66 billion dollar global sports sponsorship market, only 0.4% goes to women. You didn’t read that wrong. For every dollar spent on sports sponsorship, women receive less than half a penny. This has to change. We are building Parity to increase the amount of sports sponsorship dollars going to female athletes by matching brands looking for athlete spokespeople with athletes who match the brand’s mission, value and interests for paid Instagram posts.
Who can join the platform?
Parity is a platform dedicated to female professional athletes. We welcome any female professional athletes who:
- Are currently based in the United States
- Have least 1,000 Instagram followers
- Have an Instagram following that is predominantly based in the US
- Were formerly professional or are current professional athletes
- Are not current collegiate athletes
- Are looking to make additional income through paid Instagram posts
Not sure if you qualify? Shoot us a message and we’ll let you know.
What about Para athletes and Paralympians?
We welcome Para athletes and Paralympians to join the Parity platform.
Do I need to be an athlete to join Parity?
Parity is only for female professional athletes who have or currently compete in organized sports at a professional level.
Can collegiate athletes join Parity?
Due to NCAA rules, college athletes are exempt from receiving any gifts or sponsorships. We will update our platform as these regulations change.
Can male athletes join Parity?
Currently Parity is dedicated to female athletes only. However we do encourage men to participate in the athlete referral program where they can win prizes by referring female athletes they may know.
Can personal trainers join Parity?
Parity is only for those who have or currently compete in organized sports at a professional level. However we do encourage anyone to participate in the athlete referral program where they can win prizes by referring professional female athletes they may know.
Is there a list of sports that Parity is targeting?
We welcome professional women athletes from all sports. This is the full list of sports we are targeting. Don’t see your sport? Shoot us a message and we’ll get you sorted out.
How much does Parity cost?
As an athlete, Parity is 100% free. All you need to do is register and complete the survey! Companies pay a fee to use Parity so athletes don’t pay anything.
How do the sponsorships work?
Companies will initially connect with athletes on Parity for paid posts to highlight their products, special events or community service efforts. Athletes will be paid based on their number of Instagram followers (estimated to be around $0.01 per follower which is industry standard) for each post. Athletes will always have the choice to accept or reject sponsorship offers from the Parity platform.
What kind of companies are participating?
Parity is partnering with all types of companies, ranging from small companies with fewer than 250 employees to large Fortune 1000 companies. Is there a brand you think would be great on Parity? Let us know!
Why do I need to connect my Instagram?
Connecting your Instagram verifies who you are and completes your profile on Parity so you become eligible for sponsorship opportunities. If you have any concerns, please let us know and we’d be happy to answer any questions you may have.
What if I don’t have social media?
We welcome you to join our mailing list to stay in touch as we add new features to Parity.
When do I get paid?
Once we confirm your post, you will be paid within 30 days. Please note you need to keep your post up for at least 30 days to receive your payment.