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LEVEL UP YOUR BRAND WITH
WOMEN'S SPORTS


Reach a passionate audience and drive impactful results.


BEAUTY BRANDS WIN BIG WITH WOMEN'S SPORTS

Parity is the leading platform connecting beauty brands with the influence and inspiration of female athletes. We create impactful partnerships that resonate with your target audience and drive meaningful results.

Find Your Perfect Match

Don't just work with any athlete; work with the right athlete. Our team analyzes your brand values, target audience, and marketing objectives to identify athletes who align with your message and resonate with your ideal patient demographic. This approach ensures a genuine connection with your audience.

Inspire Trust

Consumers are increasingly seeking brands that align with their values. 44% of female fans of women's sports are more likely to purchase when a brand supports women's sports. Women athletes embody authenticity, dedication, and self-expression - qualities that resonate with beauty consumers.

Tailored to Your Needs

Every beauty brand is unique. We develop customized campaigns that achieve your specific marketing goals, whether building brand awareness, promoting a new product, or strengthening community ties. We handle every detail, from campaign strategy and creative execution to performance tracking and reporting.

 

PARITY x IPSY

 

IPSY, a champion of inclusivity and self-expression through beauty, partnered with Parity to connect authentically with women's sports fans.

Parity identified four inspiring Paralympians whose stories embodied confidence and self-love. These athletes became IPSY ambassadors, creating engaging content that showcased the power of beauty in their daily lives and athletic journeys.

The result?  Dynamic social content highlighting the versatility and inclusivity of IPSY's products, further solidifying the brand's commitment to empowering individuals of all abilities to express themselves through beauty.

PARITY 
MAKES IT EASY

  • We work with over 1,000 athletes across 80+ sports.  Whether you're looking for a rising star or an established champion, we'll help you find the perfect athlete to represent your brand.

  • Our team develops customized strategies that align with your marketing goals and budget. We handle all aspects of the sponsorship process, from negotiation and contracting to activation and measurement.

  • We excel at crafting compelling campaigns that resonate with fans. From social media activations to in-person events, we'll help you leverage the power of storytelling to connect with your audience.

  • We've delivered exceptional results for brands of all sizes. Our campaigns have generated significant increases in brand awareness, engagement, and social media following.

 

READY TO SCORE BIG WITH WOMEN'S SPORTS?

Our athletes were born ready. Let's talk.