Lauren Doyle
Rugby Sevens
Olympian, NACRA Sevens Championship Gold Medalist
Partner with athletes in the movement for parity.
At Parity, our vision is to create partnerships between our fabulous network of elite women athletes and companies, large and small. This union will result in closing the gender pay gap in sports, and will help to differentiate your brand. Every time a brand partners with the Parity network of athletes, you are taking action toward creating a more equal world.
Lauren Doyle
Rugby Sevens
Olympian, NACRA Sevens Championship Gold Medalist
At Parity, our vision is to create partnerships between our fabulous network of elite women athletes and companies, large and small.
This union will result in closing the gender pay gap in sports, and will help to differentiate your brand. Every time a brand partners with the Parity network of athletes, you are taking action toward creating a more equal world.
Parity offers a diverse collection of athlete influencers & microinfluencers.
01
02
03
01
MORE CONVERSIONS
Micro-influencers have 22.2 times more conversations weekly about recommendations on what to buy when compared to an average consumer.
EXPERCITY
02
BETTER ENGAGEMENT
Parity’s athletes offer up to 10x more engagement on sponsored social media posts when compared to standard influencer benchmarks. Studies have shown that influencers in the 10k-100k follower range offer the best combination of engagement and broad reach.
03
HIGHER VISIBILITY
The sports and athletic industry is expanding its visibility while creating new industries alongside its growth. “Athleisure” sales are expected to increase by up to 30% by the end of 2020.
MORGAN STANLEY
By partnering with Parity, you will:
We believe that sports sponsorship will continue to be a core engagement tool for brands large and small. With only 0.4% of global sponsorship dollars going to women today, brands are failing to leverage the full story, and are missing opportunities with their core message.
Naya Tapper
Rugby Sevens
Pan American Games Silver Medalist
By partnering with Parity, you will:
Comfortably enter and compete in the complex influencer marketing space
Normalize your brand across a loyal, engaged audience
Align your brand with professional female athletes
Boost your social media presence
Build and grow brand awareness
Leya Buchanan
Track and Field
Olympian, Pan American Games Silver Medalist
It’s time for your brand to partner with Parity.
Parity athletes span ages 18-61 from 35 different sports and counting, and advocate for more than 25 different causes. Getting started with Parity is easy. Contact us now to get started today.