LEVEL UP YOUR BRAND WITH
WOMEN'S SPORTS
Reach a passionate audience and drive impactful results.
WHY SMALL(ER) BRANDS ARE WINNING BIG
WITH WOMEN'S SPORTS
Looking for a smart way to elevate your brand? Women's sports offer an incredible opportunity for smaller companies to connect with a passionate and engaged audience. Here's why it's a winning strategy:
Make Their Fans Your Fans
Fans of women's sports are deeply invested in their favorite athletes and teams. They are drawn to brands that champion diversity and empowerment (32% are more likely to purchase from brands investing in women's sports). Aligning your brand with women's sports demonstrates a commitment to these values, fostering genuine connections with your target audience.
The Ultimate Influencers
Sponsors of women’s sports see incredible returns on their investments, especially when it comes to content creator campaigns. Women’s sports fans are 2.8X more likely to purchase a product that a female athlete recommends than other influencers. Incorporating athletes into your influencer strategy is a great way to increase the impact of your marketing budget.
It's a Bargain (for now)
The simple reality is that the market rate to sponsor women’s teams, leagues, events, or athletes is just much lower than men’s sports. With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. But don't put off your investment, as prices are increasing.
PARITY
MAKES IT EASY
Athlete Identification
We work with over 1,000 athletes across 80+ sports. Whether you're looking for a rising star or an established champion, we'll help you find the perfect athlete to represent your brand.
Strategic Planning
Our team develops customized strategies that align with your marketing goals and budget. We handle all aspects of the sponsorship process, from negotiation and contracting to activation and measurement.
Creative Execution
We excel at crafting compelling campaigns that resonate with fans. From social media activations to in-person events, we'll help you leverage the power of storytelling to connect with your audience.
Proven Results
We've delivered exceptional results for brands of all sizes. Our campaigns have generated significant increases in brand awareness, engagement, and social media following.
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ATHLETE IDENTIFICATION
We work with over 1,000 athletes across 80+ sports. Whether you're looking for a rising star or an established champion, we'll help you find the perfect athlete to represent your brand.
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STRATEGIC PLANNING
Our team develops customized strategies that align with your marketing goals and budget. We handle all aspects of the sponsorship process, from negotiation and contracting to activation and measurement.
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CREATIVE
EXECUTIONWe excel at crafting compelling campaigns that resonate with fans. From social media activations to in-person events, we'll help you leverage the power of storytelling to connect with your audience.
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PROVEN
RESULTSWe've delivered exceptional results for brands of all sizes. Our campaigns have generated significant increases in brand awareness, engagement, and social media following.
Superfeet sought engaging content creators to bring excitement to insoles while encouraging authentic athlete storytelling to be “Better Together.”
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"Parity activated more than 75 athletes at in-person events and on social media, leading to a 67% increase in Gainbridge’s followers."
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O-I supercharged their Pride celebration by featuring a Parity Athlete on their Pride ERG panel, inspiring the team with powerful stories and insights.
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"High-quality content met the brand’s aesthetic standards, with a top post hitting a 4.2% engagement rate."
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"Content from Parity Athletes reached 4X the industry standard engagement rate, driving awareness for a new product line."
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READY TO SCORE BIG WITH WOMEN'S SPORTS?
Our athletes were born ready. Let's talk.