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LEVEL UP YOUR BRAND WITH
WOMEN'S SPORTS


Reach a passionate audience and drive impactful results.


WHY SMALL(ER) BRANDS ARE WINNING BIG 
WITH WOMEN'S SPORTS

Looking for a smart way to elevate your brand? Women's sports offer an incredible opportunity for smaller companies to connect with a passionate and engaged audience. Here's why it's a winning strategy: 

Make Their Fans Your Fans

Fans of women's sports are deeply invested in their favorite athletes and teams. They are drawn to brands that champion diversity and empowerment (32% are more likely to purchase from brands investing in women's sports). Aligning your brand with women's sports demonstrates a commitment to these values, fostering genuine connections with your target audience.

The Ultimate Influencers

Sponsors of women’s sports see incredible returns on their investments, especially when it comes to content creator campaigns. Women’s sports fans are 2.8X more likely to purchase a product that a female athlete recommends than other influencers. Incorporating athletes into your influencer strategy is a great way to increase the impact of your marketing budget. 

It's a Bargain (for now)

The simple reality is that the market rate to sponsor women’s teams, leagues, events, or athletes is just much lower than men’s sports. With the fanbase for women’s sports rapidly growing and media attention increasing, there’s a prime opportunity for companies to build lasting relationships with a passionate audience. But don't put off your investment, as prices are increasing.

PARITY 
MAKES IT EASY

  • We work with over 1,000 athletes across 80+ sports.  Whether you're looking for a rising star or an established champion, we'll help you find the perfect athlete to represent your brand.

  • Our team develops customized strategies that align with your marketing goals and budget. We handle all aspects of the sponsorship process, from negotiation and contracting to activation and measurement.

  • We excel at crafting compelling campaigns that resonate with fans. From social media activations to in-person events, we'll help you leverage the power of storytelling to connect with your audience.

  • We've delivered exceptional results for brands of all sizes. Our campaigns have generated significant increases in brand awareness, engagement, and social media following.

SEE WHAT PARITY CAN DO FOR YOU

Case studies from some of our amazing partners: