Track and Field
U.S. Indoor Champion, Pan American Games Silver Medalist
Parity is an online marketplace that matches professional female athletes with social media marketing opportunities. Parity pairs athletes, based on their passions and traits (collected using a proprietary survey), with brands and causes whose values align. Taking the extra step to unlock athletes’ genuine interests and be intentional about sponsor matching means that the resultant social media campaigns are compelling and authentic, a key in the increasingly competitive influencer marketing space.
Parity, powered by Elites Optimization Services, exists to tackle the massive gender pay gap issue in professional sports sponsorship income. EOS, a sports and technology company, is focused on creating tools and experiences that improve the futures of professional athletes.
spans more than35sports
advocates for more than25causes
41Olympic Gold medals
During the last Olympic games, a whopping 150 athletes used GoFundMe or other crowdfunding platforms to fund their expenses associated with the games. There is tremendous disparity when it comes to athletes’ incomes across gender and type of sport.
In 2018, the top 100 highest-paid athletes earned $3.8 billion, a 23% jump over the previous year. However, there were zero female athletes on this list. In previous years, there has been at least one, and as many as three.
Commercial investment and media coverage of women’s sport remains shockingly low, particularly in comparison to the deals done in men’s sport. Women’s sports sponsorships accounted for only 0.4% of total sports sponsorships between 2011 and 2013. Media coverage of women’s sports shows a similar level of disparity – women’s sports accounts for only 7% of total sports coverage.
African Beach Games Gold Medalist