What is Parity?

Parity is an online marketplace that matches professional female athletes with social media marketing opportunities. Parity pairs athletes, based on their passions and traits (collected using a proprietary survey), with brands and causes whose values align. Taking the extra step to unlock athletes’ genuine interests and be intentional about sponsor matching means that the resultant social media campaigns are compelling and authentic, a key in the increasingly competitive influencer marketing space.

Parity, powered by Evolution of Sports, exists to tackle the massive gender pay gap issue in professional sports sponsorship income. EOS, a sports and technology company, is focused on creating tools and experiences that improve the futures of professional athletes.

Our fierce community of professional female athletes

spans more than35sports

advocates for more than25causes

86Olympic medals

117Olympians

43Olympic Gold medals

Professional athletes overcome incredible odds to do what they do.

During the last Olympic games, a whopping 150 athletes used GoFundMe or other crowdfunding platforms to fund their expenses associated with the games. There is tremendous disparity when it comes to athletes’ incomes across gender and type of sport.

Source: Observer, US Fencer’s GoFundMe Highlights Pay Disparity Amongst Olympic Athletes

In 2018, the top 100 highest-paid athletes earned $3.8 billion, a 23% jump over the previous year. However, there were zero female athletes on this list. In previous years, there has been at least one, and as many as three.

Source: The World’s 100 Highest-Paid Athletes 2018: Behind The Numbers

NBA, $37.4 million

WNBA, $117.500

One of the drivers of the current gender pay gap in sports is the disparity in sports sponsorship, and we think this is a huge opportunity.

Commercial investment and media coverage of women’s sport remains shockingly low, particularly in comparison to the deals done in men’s sport. Women’s sports sponsorships accounted for only 0.4% of total sports sponsorships between 2011 and 2013. Media coverage of women’s sports shows a similar level of disparity – women’s sports accounts for only 7% of total sports coverage.

Source: Women in Sport: Sponsorship and Media