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GOLD MEDAL MARKETING

WINNING STRATEGIES FROM THE OLYMPICS AND PARALYMPICS

Webinar Hosted by Parity

Catch up on a behind-the-scenes look at the most impactful marketing campaigns from Paris. You'll hear from the experts and athletes who made it happen. You'll learn how to identify the right opportunities, build authentic partnerships, and create campaigns that resonate with fans and drive real business results. Whether you're a brand marketer, sponsorship professional, or just looking for inspiration, this webinar will give you the tools to take your marketing to the next level.

 

2-Aug-07-2024-07-24-54-2482-PM

OUR HOSTS

Some of the best in the business! Our hosts recognized the opportunity to tell the stories of women athletes, support them as they strived for gold, and capitalize on the success for their brands. 

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CAROLINE FITZGERALD Moderator & Industry Expert, GOALS

Caroline is a contributing writer for Parity and the CEO & Founder of GOALS - a women's sports marketing consultancy & media platform. Caroline launched GOALS in 2020 after recognizing that there was an opportunity to helpf women's sports teams sign more sponsorship deals and help brands see the business value around investing in women's sports. GOALS also produces the leading women's sports buiness podcast - The Business Case for Women's Sports, which is present by Ally. 

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KAREN CHIMAL Director, Talent Parnterships at IPSY

Karen Chimal is the Director of Talent Partnerships at IPSY, the leading beauty subscription membership and marketing platform. With a degree from UCSB and over 14 years of experience in the beauty industry, Karen has a strong background in PR, social media, influencer marketing, and experiential marketing. Throughout her career, she has played a key role in numerous award-winning campaigns and has collaborated with high-profile celebrities, including Alicia Keys, Khloe Kardashian, Justin Bieber, and Gwen Stefani. Karen excels at finding innovative ways to tell brand stories through digital and in-person activations.

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NATE HARVEY Strategic Partnerships Manager, AdventHealth

Nate Harvey is the Strategic Partnerships Manager at AdventHealth where he has worked for over 5 years serving in different roles and divisions managing a variety of partnerships within the AdventHealth brand portfolio. In his current role, Nate manages the activation strategy of AdventHealth's major partnerships with the Tampa Bay Buccaneers and Tampa Bay Lightning as well as other various partnerships within AdventHealth's West Florida Division. He has experience working with numerous teams in the NFL, NHL, NBA, MLS, and NCAA as well as runDisney. 

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NINA LUSSI Global Communications Specialist, ON

Nina is a former professional ski jumping athlete now specializing in global communications, where she strategically connects audiences through compelling storytelling. In her current role at On, she provides essential support for media inquiries, activations, integrated campaigns, content strategy, and brand amplification. With a proven track record of excellence in the sports industry, her athletic career— marked by international podiums, National Championship titles and World Championship achievements—was built on a foundation of perseverance, work ethic, and ambition.

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