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GOLD MEDAL MARKETING

WINNING STRATEGIES FROM THE OLYMPICS AND PARALYMPICS

Webinar Hosted by Parity

Catch up on a behind-the-scenes look at the most impactful marketing campaigns from Paris. You'll hear from the experts and athletes who made it happen. You'll learn how to identify the right opportunities, build authentic partnerships, and create campaigns that resonate with fans and drive real business results. Whether you're a brand marketer, sponsorship professional, or just looking for inspiration, this webinar will give you the tools to take your marketing to the next level.

 

Watch Now  ->
2-Aug-07-2024-07-24-54-2482-PM

OUR HOSTS

The best in the business, the people who recognized the opportunity to tell the stories of  women athletes, capitalize on their successes, support them as they strive for Gold in Paris.

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CAROLINE FITZGERALD Moderator & Industry Expert, GOALS Sports

Caroline is a contributing writer for Parity and the CEO & Founder of GOALS - a women's sports marketing consultancy & media platform. Caroline launched GOALS in 2020 after recognizing that there was an opportunity to helpf women's sports teams sign more sponsorship deals and help brands see the business value around investing in women's sports. GOALS also produces the leading women's sports buiness podcast - The Business Case for Women's Sports, which is present by Ally. 

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KAREN CHIMAL Director, Talent Parnterships at IPSY
Karen Chimal is the Director of Talent Partnerships at IPSY, the leading beauty subscription membership and marketing platform. With a degree from UCSB and over 14 years of experience in the beauty industry, Karen has a strong background in PR, social media, influencer marketing, and experiential marketing. Throughout her career, she has played a key role in numerous award-winning campaigns and has collaborated with high-profile celebrities, including Alicia Keys, Khloe Kardashian, Justin Bieber, and Gwen Stefani. Karen excels at finding innovative ways to tell brand stories through digital and in-person activations.
 
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PHILLIPPA THOMSON Chief Data Scientist, Parity

Sifting through data can be a lot like seeking sponsorship – there’s often so much information it’s hard to understand or know where to start. But just as Parity aims to help athletes cut through the noise and build their careers, Phillippa has been helping people make sense of data her whole career. Today she is an expert in making data and data-based decisions more manageable for business leaders and athletes alike.

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