Athlete Spotlight
THE PRICE OF THE PODIUM: UNDERSTANDING THE ATHLETE ECONOMY
April 4, 2024
Parity activated more than 75 athletes at in-person events and on social media, leading to a 67% increase in Gainbridge’s followers.
Parity ideated and executed the "Practice Makes Perfect" campaign to boost financial literacy for women.
Content from Parity Athletes reached 4X the industry standard engagement rate, driving awareness for a new product line.
Our athletes were born ready.
See what we’re up to, meet our athletes, and read about the trends shaping women’s sports.
We’re glad you’re here!