The Team
Parity is the first product of Elites Optimization Services, a sports technology company.
The EOS Team is made up of Olympians, former Wall Streeters, and world champions.
Bill Shelton
EOS CEO and Co-Founder
Bill is a numbers-driven feminist. A lifetime of accomplishments on the track, as an entrepreneur, and on Wall Street combined with a focus on mentorship make Bill an engaging leader in any space.Read More
Minji Ro
EOS COO and Co-Founder
Minji loves sports and is passionate about women and the LGBTQ community. Her successful Wall Street career was punctuated by leadership in projects which provided more opportunities for both groups in innovative ways.Read More
Lauren Gibbs
EOS Director of Internal Sales and Marketing
Lauren’s athletic resume includes Division I collegiate volleyball captain, CrossFit team regionals competitor, Olympic Silver medalist and World Champion in the sport of bobsled.Read More
Odessa Jenkins
EOS Director of Business Development
Odessa uses her experiences to show companies how partnering with, sponsoring, and supporting professional female athletes can bring them value and change the world.Read More
Shannon Rowbury
EOS Director of External Sales
Shannon is one of the most accomplished U.S. middle-distance runners of all time. A 3-time Olympian, American and World Record Holder, and a 3-time World medalist in Track and Field, Shannon was ranked top-10 in the world for a decade.Read More
Kara Winger
EOS Director of Athlete Services
Kara is the current American record holder and a 3x Olympian in the javelin throw. Throughout a decade (and counting) of traveling the world for a niche event, she learned about her adaptability, poise, and passion for the global female athlete community.Read More
Cheryl Lala
EOS Director of Career Coaching and Training
Cheryl, a former professional golfer, discovered her passion for athlete activism while earning her master’s degree from Columbia University. The Northern California native and UC Berkeley alum is a coach and mentor at heart and in practice.Read More
Sarah Coopersmith
EOS Business Analyst
Sarah believes in supporting powerful, strong, and skilled women in the path towards equality. A well-rounded and lifelong athlete, her Division III swimming experience at Brooklyn College showcased the gender imbalance in sport.Read More
Alana Casner
EOS Director of Athlete Content and Strategy
Alana’s extensive experience in the athlete-led content creation world translates seamlessly to Parity’s mission. This collegiate point guard honed her skills of empathetic storytelling through various media over the span of 15 years in the digital content space.Read More
Jae-Lyn Visscher
Beach Volleyball