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FROM MOMENT TO MAINSTREAM

THE DATA THAT MARKETERS NEED ABOUT CONSUMERS & WOMEN’S SPORTS

Webinar Hosted by SurveyMonkey & Parity

Partnering with SurveyMonkey, Parity surveyed over 14,000 people across seven countries to reveal the latest trends in consumers and women's sports. 

Listen in for a deep dive into the insights from this report - just for marketers. You'll learn how you can use this data to improve your sports sponsorship investments. Come away with a better understanding of the latest trends from fan demographics to the woman athlete influencer.

 

Watch Now  ->
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OUR HOSTS

On this webinar, you'll hear from experts in women's sports, data, surveying, and more. Our conversation will give you clarity on women's sports fans from the United States, United Kingdom, Australia, Canada, France, Germany, and Spain. You'll come away with the insights you need to improve your marketing strategy. 

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ZOE PADGETT Senior Research Scientist, SurveyMonkey
Zoe Padgett is an experienced survey researcher, with a Master’s degree in Survey Methodology and nearly a decade of experience conducting surveys across industries. As a Senior Research Scientist at SurveyMonkey, she conducts survey research on topics including marketing, HR, customer experience, and current events, works with partner organizations to conduct and publish original research, and provides her expertise across the organization to embed survey best practices in SurveyMonkey products.
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JAIDE STEPTER BAYNES World Champion Track AthleteJaide Stepter Baynes is a World Championship Gold Medalist in the women's 4x400 meter relay. She has represented Team USA in track & field earning a Gold medal at the Pan American Games, 2 silver medals at the World Relays, and is a NACAC Championships record holder in both the 4x400 and Mixed 4x400 meter relays. Off the track, Jaide works as a post-production manager at TravisMathew, does freelance graphic designer, and is a fellow at Parity.
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PHILLIPPA THOMSON Chief Data Scientist, Parity

Sifting through data can be a lot like seeking sponsorship – there’s often so much information it’s hard to understand or know where to start. But just as Parity aims to help athletes cut through the noise and build their careers, Phillippa has been helping people make sense of data her whole career. Today she is an expert in making data and data-based decisions more manageable for business leaders and athletes alike.

GET THE FULL REPORT

 

Want to learn more? Find out what 14,000 people from seven countries think about women’s sports, equality at the Olympics and Paralympics, the influence of female athletes, and much more in our detailed report. 

 

WATCH THE WEBINAR