Brand Marketing
THE ULTIMATE DESTINATION FOR
PRO WOMEN ATHLETE PARTNERSHIPS
Parity is the only platform offering brands the opportunity to partner with professional women athletes across all sports for campaigns, appearances, and more.
ELEVATE
YOUR BRAND
Brand Storytelling
Create buzz and build your brand. Athletes bring unmatched authenticity and engage audiences as ambassadors.
In-Person Activations
Inspire your audience and bring brand values to life. Whether it’s a moving keynote or fun meet and greet, you’ll deliver an unforgettable experience.
Content Creation
Leverage athlete popularity and creativity on digital platforms. Reach your key audience with a voice they trust.
Strategic Consulting
Not sure where to get started with women’s sports? Parity can take your goals and build a creative and effective strategy.
-
BRAND
STORYTELLINGCreate buzz and build your brand. Athletes bring unmatched authenticity and engage audiences as ambassadors.
-
IN PERSON
ACTIVATIONSInspire your audience and bring brand values to life. Whether it’s a moving keynote or fun meet and greet, you’ll deliver an unforgettable experience.
-
CONTENT
CREATIONLeverage athlete popularity and creativity on digital platforms. Reach your key audience with a voice they trust.
-
STRATEGIC
CONSULTINGNot sure where to get started with women’s sports? Parity can take your goals and build a creative and effective strategy.
1,000+ ATHLETES
4,500+ ACTIVATIONS
Sports
81
Olympians
231
Parents
93
National Records
51
Coffee Drinkers
549
Olympians
231
Paralympians
37
Countries
28
100% OPEN TO
WORKING WITH YOU
Dog Parents
316
NCAA Champs
139
OLY & PLY Medals
198
Bloggers
103
World Records
20
Wine Drinkers
379
Side Hustlers
418
IT'S TIME TO INVEST IN
Parity revolutionizes brand engagement by harnessing the growing popularity of women's sports. We offer an unmatched platform for brands to connect with professional women athletes, elevating their market presence through innovative campaigns and appearances.
$1.3B
Projected 2024 revenue for women’s sports in 2024 - up 200% from 2021 actuals.
[Source: Deloitte, 2023]
2.8x
Woman athlete multiplier effect, with women's sports fans far likelier to purchase a product recommended by a woman athlete than another type of influencer.
53%
Of consumers say brands aren’t investing enough in women’s sports.
"Parity athletes have the ability to engage their communities more. They drive the conversation around these topics and campaigns that we're amplifying."
Read Case Study ->
"Parity activated more than 75 athletes at in-person events and on social media, leading to a 67% increase in Gainbridge’s followers."
Read Case Study ->
"Parity ideated and executed the "Practice Makes Perfect" campaign to boost financial literacy for women."
Read Case Study ->
"High-quality content met the brand’s aesthetic standards, with a top post hitting a 4.2% engagement rate."
Read Case Study ->
"Content from Parity Athletes reached 4X the industry standard engagement rate, driving awareness for a new product line."
Read Case Study ->
READY TO EXPLORE
THE POSSIBILITIES?
Our athletes were born ready.
LATEST NEWS
See what we’re up to, meet our athletes, and read about the trends shaping women’s sports.
