Press Release
THE ULTIMATE DESTINATION FOR
PRO WOMEN ATHLETE PARTNERSHIPS
Parity is the only platform offering brands the opportunity to partner with professional women athletes across all sports for campaigns, appearances, and more.
ELEVATE
YOUR BRAND
Brand Storytelling
Create buzz and build your brand. Athletes bring unmatched authenticity and engage audiences as ambassadors.
In-Person Activations
Inspire your audience and bring brand values to life. Whether it’s a moving keynote or fun meet and greet, you’ll deliver an unforgettable experience.
Content Creation
Leverage athlete popularity and creativity on digital platforms. Reach your key audience with a voice they trust.
Strategic Consulting
Not sure where to get started with women’s sports? Parity can take your goals and build a creative and effective strategy.
-
BRAND
STORYTELLINGCreate buzz and build your brand. Athletes bring unmatched authenticity and engage audiences as ambassadors.
-
IN PERSON
ACTIVATIONSInspire your audience and bring brand values to life. Whether it’s a moving keynote or fun meet and greet, you’ll deliver an unforgettable experience.
-
CONTENT
CREATIONLeverage athlete popularity and creativity on digital platforms. Reach your key audience with a voice they trust.
-
STRATEGIC
CONSULTINGNot sure where to get started with women’s sports? Parity can take your goals and build a creative and effective strategy.
1,000+ ATHLETES
4,500+ ACTIVATIONS
Sports
81
Olympians
231
Parents
93
National Records
51
Coffee Drinkers
549
Olympians
231
Paralympians
37
Countries
28
100% OPEN TO
WORKING WITH YOU
Dog Parents
316
NCAA Champs
139
OLY & PLY Medals
198
Bloggers
103
World Records
20
Wine Drinkers
379
Side Hustlers
418
IT'S TIME TO INVEST IN
Parity revolutionizes brand engagement by harnessing the growing popularity of women's sports. We offer an unmatched platform for brands to connect with professional women athletes, elevating their market presence through innovative campaigns and appearances.
$2.4B
Projected 2025 revenue for women’s sports in 2025 - up 240% from 2022 actuals.
2.8x
Woman athlete multiplier effect, with women's sports fans far likelier to purchase a product recommended by a woman athlete than another type of influencer.
53%
Of consumers say brands aren’t investing enough in women’s sports.
Microsoft strengthened its Game Changers campaign through the power and reach of women athletes.
Read Case Study ->
“Working with Parity has been dynamic, effective, and just plain fun. Their passion for elevating female athletes’ careers shines through in everything they do—and they bring that same energy to helping their partners succeed.”
Bailey Ruen
Director of Communications | MN Pork Board
AdventHealth took its "Human Spirit" campaign to the next level with authentic, purpose-driven storytelling.
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“I feel like Parity has really elevated our women athlete partnerships. They make it so easy to work with them, brainstorm, strategically come together, and create a powerful campaign, working with the right athletes that are aligned for that specific campaign.”
Heather Saldivar
Marketing Specialst, Social Media & Partnerships | Superfeet
IPSY tapped into the buzz around the Paralympic Games to engage sports fans and beauty enthusiasts alike.
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“Parity athletes have the ability to engage their communities more. They're helping to actually drive the conversation around these topics and campaigns that we're amplifying.”
Amy Sorokas
Director Strategic Partnerships, Brand Strategy | Microsoft
Olympians Kassidy Cook and Sarah Bacon were the perfect choice for MN Pork Board, Hormel, and First Watch.
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“We have had an intentional shift to partner with and showcase more women athletes. Ultimately, we were really trying to find an athlete that strongly personified our brand values. And with Brittni Mason, we felt like we struck lightning in a bottle from the first moment we met her.”
Nate Harvey
Manager, Strategic Partnerships | AdventHealth
Parity activated 75+ athletes at in-person events and on social media, leading to a 67% increase in Gainbridge’s followers.
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“It was just a natural fit for us [working with Parity athletes] to be able to expand the category of creators and show people there are little ways you can show and express yourself with beauty.”
Karen Chimal
Karen Chimal, Director of Creative Partnerships | IPSY
Nulo teamed up with Parity Athletes and their pets to tell authentic stories of love, health, and emotional connection.
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“Working with Parity is like having access to a smart, data-driven part of your team that understands the context of women's sports and can customize those insights to shape a strategy for your brand."
SVP, Brand & Sponsorships
F500 US Based Financial Services Company
READY TO EXPLORE
THE POSSIBILITIES?
Our athletes were born ready.
LATEST NEWS
See what we’re up to, meet our athletes, and read about the trends shaping women’s sports.
