When it comes to equal pay in sports: women are making progress. Milestones like the US Women’s National Soccer Team’s fight for equal pay, the WNBA’s hugely improved collective bargaining agreement, and USA Track and Field’s new maternity policy are all signs that women’s sports are undoubtedly moving in the right direction.
Some research estimates that of the $66 billion dollar global sports sponsorship market, only 0.4% goes to women. You didn’t read that wrong. For every dollar spent on sports sponsorship, women receive less than half a penny. This has to change and Parity will help.
$66 billion dollar sports sponsorship market
Less than 1% goes to women
By registering and completing our survey, you’ll become a part of the Parity platform. Only member athletes are eligible for exclusive sponsorship opportunities with our corporate partners.