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LEVEL UP YOUR BRAND WITH
WOMEN'S SPORTS


Reach a passionate audience and drive impactful results.


Winter Athletes

WINNING WITH WOMEN ATHLETES: YOUR OLYMPIC & PARALYMPIC MARKETING PLAYBOOK

Milano Cortina 2026 presents a rare opportunity for brands—but the biggest wins will go to those who act now. Fans are already engaging with the Olympic and Paralympic athletes who will take center stage in Milan, and brands that align early will build deeper connections, stronger awareness, and long-term credibility.

Strategic partnerships with women athletes offer a high-impact, cost-effective way to break through the noise. But success requires the right game plan. Our Checklist for a Gold Medal Campaign is your roadmap to making the most of this moment.

GET THE CHECKLIST

STRATEGIES FROM MARKETERS WHO'VE BEEN THERE

Marketing around the Olympics and Paralympics requires authenticity, strategy, and the right partnerships. The brands that get it right see real impact. In this webinar, marketers from AdventHealth, On, and IPSY break down: 

 

  • How to build authentic partnerships with women athletes that drive results

  • The mistakes brands make when marketing around the Games and how to avoid them

  • Why early action is critical to standing out from the crowd

  • Proven strategies for leveraging content, storytelling, and athlete voices

 

Watch Now  ->
 

WHAT TO KNOW TO SUCCEED

Trust + Growth = Brand Win

57% of consumers trust that women athletes genuinely believe in the brands they endorse — higher than trust in male athletes. Trust translates into real audience growth around the Games. Olympians saw an average social follower growth of 71% during the last Summer Games, compared to just 5% for non-Olympians. Brands that align with women athletes early can tap into this momentum, building authentic connections with engaged, growing audiences.

Storytelling Takes Time

Rule 40 regulations limit how and when brands can market around the Games, meaning last-minute sponsorships won’t have the expected impact. Fans are already engaging with Olympic and Paralympic hopefuls, and brands should be, too. Aligning with athletes now ensures multiple campaign touchpoints before, during, and after the Games.

High Impact, Any Budget

Many brands assume Olympic & Paralympic marketing is only for official sponsors, but that’s not the case. Direct partnerships with women athletes provide a cost-effective way to create authentic, high-visibility campaigns. The right storytelling approach creates brand credibility, emotional connection, and consumer action — without a multimillion-dollar sponsorship.

 

READY TO SCORE BIG WITH WOMEN'S SPORTS?

Our athletes were born ready. Let's talk.