Analyzing data is just one part of a technology project that elite women athletes are doing to help improve their well-being, performance and careers. They learned how to use Microsoft tools for research, data analysis and more with expertise from Parity.

A survey of more than 14,000 people in seven countries showed global growth in fan interest in women’s sports. The increased popularity can be seen in fandom, sponsorships, media rights, ticket sales, and paraphernalia.

Parity helped land an especially delicious brand deal for synchronized diving duo Kassidy Cook and Sarah Bacon. The Minnesota Pork Board announced that the duo joined Team Pork with the hashtag #CooknBacon.

It’s obvious that women’s sports are having a moment, and brands are rushing to cash in with huge sponsorship deals. Are they getting their money’s worth? A report from Parity and Survey Monkey offers an emphatic yes.

Despite the growing fanbase, there is a harsh reality: unequal pay, unpredictable earnings, and different treatment from the men’s team counterparts have put a significant amount of stress on female athletes. This additional mental burden impacts not only their own emotional well-being and mental health, but also their career longevity.