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IN THE NEWS

Check out our latest press and accolades. Want to learn more? Let's chat. 

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How world-class athletes are turning to the power of AI and data

Analyzing data is just one part of a technology project that elite women athletes are doing to help improve their well-being, performance and careers. They learned how to use Microsoft tools for research, data analysis and more with expertise from Parity.

DATE

12/17/24

PUBLICATION

Microsoft

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Women’s sports are having a moment. The Olympics are showing why.

A survey of more than 14,000 people in seven countries showed global growth in fan interest in women’s sports. The increased popularity can be seen in fandom, sponsorships, media rights, ticket sales, and paraphernalia.

DATE

7/31/24

PUBLICATION

Christian Science Monitor

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Olympic synchronized divers team up for winning marketing play

Parity helped land an especially delicious brand deal for synchronized diving duo Kassidy Cook and Sarah Bacon. The Minnesota Pork Board announced that the duo joined Team Pork with the hashtag #CooknBacon.

DATE

7/15/24

PUBLICATION

The GIST

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Why Are Brands Shelling Out Huge Sums to Women Athletes Like Caitlin Clark? Because They’re Worth It, a New Report Finds

It’s obvious that women’s sports are having a moment, and brands are rushing to cash in with huge sponsorship deals. Are they getting their money’s worth? A report from Parity and Survey Monkey offers an emphatic yes.

DATE

5/22/24

PUBLICATION

Inc.

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How Unequal Pay And Unpredictable Earnings Cause Stress For Women In Sports

Despite the growing fanbase, there is a harsh reality: unequal pay, unpredictable earnings, and different treatment from the men’s team counterparts have put a significant amount of stress on female athletes. This additional mental burden impacts not only their own emotional well-being and mental health, but also their career longevity.

DATE

12/22/14

PUBLICATION

Forbes

EVENT SPOTLIGHT

SBJ Brand Innovation Summit

6/11/25 - 6/12/25   |  Chicago

A can't-miss event for sports marketers. Reach out if you'd like a seat at our invite-only lunch on the latest trends in women's sports sponsorships!

Parity CommunicationsOct 23, 2021, 4:00:00 PM8 min read

Parity rugby athletes on the inaugural Premier Rugby Sevens Championship

The first ever Premier Rugby Sevens League had its inaugural Championship this month. We asked some members of the Parity ...
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Parity CommunicationsSep 21, 2021, 7:00:00 PM8 min read

Against all odds, Allysa Seely wins historic double gold

Photographer: Getty/John Walton - PA Images
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Parity CommunicationsSep 21, 2021, 7:20:00 PM1 min read

Paralympics: Athletes reflect on their time in Tokyo

After waiting and training for over a year, athletes were finally able to go compete in Tokyo at the Paralympics. We asked the ...
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