CELEBRATING WOMEN'S SPORTS ICONS
Parity Week by Gainbridge®
Elevating the past, present, and future of women's sports
Parity Week by Gainbridge® is an active commitment to women in sports. Aligning with some of the biggest names in sports, Gainbridge® is sponsoring three flagship events November 6-12 - the Billie Jean King Cup by Gainbridge®, The ANNIKA driven by Gainbridge at Pelican, and Women in Motorsports North America “Women with Drive III – Driven by Mobil 1” summit.
The namesake for “Parity Week” is Gainbridge’s sister company, Parity, a brand sponsorship platform committed to closing the gender income and opportunity gap in professional sports.
Annika is often regarded as the greatest female golfer of all-time. During her 15-year, Hall-of-Fame career, she rewrote the LPGA and Ladies European Tour record books, won countless awards, and changed the way women’s golf was played, viewed, and covered.
Visionary. Pioneer. Legend. As a tennis champion and social activist, Billie Jean King lives her life according to the principles of equality, empowerment, and access.
Lyn St. James’ illustrious career has distinguished her as one of the most successful female racecar drivers in history — and few people have played a bigger role in advancing a marginalized group within the racing world.
Rounding out the LPGA Season
THE ANNIKA driven by Gainbridge at Pelican demonstrates tangible support for women in golf, providing substantial financial backing — with the largest purse on the LPGA outside of the Majors — and aligning with Annika Sorenstam herself. This is the sole namesake event on the LPGA Tour, with Annika Sorenstam serving as tournament host and proceeds benefiting the ANNIKA Foundation.
In addition to the action on the greens, Gainbridge® will sponsor a livestream of the panels during the Raymond James Women’s Leadership Summit presented by Versant Health. Tune in to see Parity CEO, Leela Srinivasan, on a panel of top women executives 10:15-11:30 am ET.
WHERE TO WATCH
"Our sponsorships reflect our belief that sports and education are meaningful vehicles to impact the communities in which we work and play. Our spending should serve as an opportunity to lead, which is why we’ve chosen to align our sponsorship efforts with three pioneers of not just women’s sports but all sports."
Accelerating Women in Motorsports
Women with Drive III - Driven by Mobil 1, strategically aligned with the NASCAR Cup Series Championship weekend, serves as a pivotal meeting point for industry leaders to address persistent challenges and sculpt a more inclusive and diverse motorsport landscape.
The industry event brings together the most successful and influential people in motorsports to discuss the current issues and needs to advance opportunities for a more diverse and inclusive environment. Lyn St. James, who was the first woman to ever win the Indianapolis 500 Rookie of the Year award in 1992, is a co-chair of the event.
Gainbridge® will sponsor a live stream of content throughout the event. Liz Dorrance, AVP of Digital Marketing & Strategy at Group 1001, will be a panelist on “The Secret Sauce,” a conversation about sponsorships in motorsports. Alana Casner, VP of Content & Strategy at Parity, will be a panelist on "Don't Let Ego Get in the Way," discussing the shift from a competitive to a collaborative team culture.
During the NASCAR Championship Weekend race on Sunday, November 5, keep an eye out for driver Ty Dillon. His #77 Gainbridge Chevrolet will feature a special paint scheme highlighting Parity Week by Gainbridge®.
WHERE TO WATCH
Women with Drive III - Driven by Mobil 1 | November 7-8 | Livestream
The Women's World Cup of Tennis
The Billie Jean King Cup by Gainbridge® is the women’s World Cup of Tennis. Gainbridge's involvement since 2022 has directly impacted pay structures, achieving pay equity for finalists. This directly aligns with the legacy of the event’s namesake, Billie Jean King, who has long advocated for equal pay within the sport.
The event is the largest annual international team competition in women’s sports, with a record 134 nations entered this year. It also boasts the biggest annual prize fund in women’s team sports - equivalent to that offered to men playing in the Davis Cup.
The competition continues to develop as a bold, powerful platform for the growth of women’s tennis across the world, with unprecedented broadcast audiences and purse sizes.
WHERE TO WATCH
The Billie Jean King Cup by Gainbridge® | November 7-12 | Tennis Channel
Parity Night at the Pacers
Home to the Indiana Pacers and Indiana Fever, the Gainbridge Fieldhouse is unparalleled at giving athletes a venue to perform.
On November 8, the Fieldhouse will host Parity Night during the Pacers vs. Jazz game. A diverse group of professional women athletes from the Parity roster will be celebrated during the festivities throughout the arena concourse, complete with autographs and giveaways.
WHERE TO WATCH
Pacers vs. Jazz at the Gainbridge Fieldhouse | November 8 | Bally Sports Plus
Building Up the Community
Parity Week by Gainbridge® is extending to better our community, too! Group 1001 employees are coming together for a Habitat for Humanity Women Build in Boone County on November 7, 8 and 11. On November 8, employees will be joined by Parity Athletes, including Indiana Fever guard Lexie Hull. Since 1984, Habitat for Humanity of Boone County has built and repaired over 70 homes, especially meaningful as the corporate headquarters for Group 1001 reside in Boone County.