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FROM MOMENT TO MAINSTREAM

WHAT INTERNATIONAL CONSUMERS REALLY THINK ABOUT WOMEN'S SPORTS

A Report from Parity & SurveyMonkey

Women's sports are making waves – are you tuned in? Dive into our groundbreaking report to uncover the international state of women’s sports fandom and what it means for marketers.

Partnering with SurveyMonkey, Parity surveyed over 14,000 people across seven countries to reveal the latest trends, from fan demographics to the influence of female athletes. Get ready to be informed and inspired. 





Join Parity's Chief Data Scientist, SurveyMonkey's Senior Research Scientist, and a world champion track athlete for a conversation on the survey's findings, and what they mean for marketers. You'll come away with: 

  • The latest trends of who's watching women's sports
  • An understanding of the influence of women athletes
  • How to apply the insights to your marketing and sports sponsorship strategy

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In our survey of 14,000+ people, we found that...

73% WATCH WOMEN'S SPORTS (ONLY 8% LESS THAN MEN'S SPORTS)
64% BELIEVE THERE'S NOT ENOUGH MEDIA COVERAGE OF PRO WOMEN'S SPORTS
88% Think pro women athletes are impactful role models
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Women's sports should be a no-brainer for brands

 

Our survey confirms that women athletes are trusted influencers. Women’s sports fans are 2.8 times more likely to purchase a product recommended by a woman athlete rather than by another type of influencer.

 

Tying your brand to women's sports can also significantly boost brand image - and still be a fraction of a men's sports sponsorship (for now!).



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"Knowledge is power. With soccer's growing popularity and the launch of new leagues, we have a prime opportunity to champion women's sports. Brands, it's time to invest and amplify our impact."
Joanna Lohman
Joanna LohmanAmerican Pro Soccer Player

Are brands investing enough in women's sports?

 

Our survey says no. Over 50% across all countries believe there's a gap in funding, with the French leading at 66%. Women are especially vocal, with 59% feeling the pinch compared to 47% of men.

 

The numbers speak volumes: Deloitte projects a 300% revenue increase in women's sports by 2024, yet it still makes up less than 1% of the global sports market.

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VIEW THE FULL REPORT

 

We've just scratched the surface on the data available. Find out what 14,000 people from seven countries think about women’s sports, equality at the Olympics and Paralympics, the influence of female athletes, and much more.

Download the ungated report now - no contact info needed. 

 

 

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GET A DEEP DIVE ON U.S. CONSUMERS

 

We've just scratched the surface on the data available. Get the deep dive on the 5,000+ U.S. adults surveyed. This special edition of the report goes into who's watching women's sports and why, what people think of women athletes, and what it all means for brands.  

 

 

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WATCH THE WEBINAR

Get the data that marketers need about consumers and women's sports. You'll learn how you can use this data to improve your sports sponsorship investments. Come away with a better understanding of the latest trends from fan demographics to the woman athlete influencer.  
Learn more about our speakers and the groundbreaking insights they covered.