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FROM MOMENT TO MAINSTREAM

WHAT CONSUMERS REALLY THINK ABOUT WOMEN'S SPORTS

U.S. DEEP DIVE

Women’s sports are experiencing a surge in attention right now - but the audience may not be who you think. Parity partnered with SurveyMonkey to survey 5,000+ U.S. adults and uncover: 

 

  • • Who's watching women's sports and why

  • • What people think of women athletes

  • • What it all means for brands

 
 
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It's time to take action

 

Our report has data to help marketers better understand consumers. But the most important takeaway is that it's time to get off of the sidelines. Consumers expect brands to invest in women's sports and the opportunity to connect with fans is incredible. 

64% trust
6% believability boost
4.3x more likely
Untapped opportunity
Get the report

A survey of 5,408 U.S. adults revealed...

71% Watch Women's Sports (only 12% less than men's sports)
50% Don't think brands are investing enough in women's sports
59% trust that brands who sponsor women athletes care about gender equity
32% are likelier to purchase products from brands that invest in women's sports

DOWNLOAD THE REPORT

Want more information about what marketers should know about women's sports fans? Check out our webinar and report on international consumers.