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BREAKING BARRIERS

The Playbook for Brands to Win in Women's Sports




Prioritizing women produces remarkable results - just look at what Beyoncé, Barbie, and Taylor Swift have created! The momentum goes beyond Hollywood with women’s sports breaking attendance and viewership records worldwide. Through women’s sports, brands can reach historically underserved audiences who are ready to spend. We’re here to show you how. 

You’ll learn:

  • What makes women’s sports uniquely positioned for prosperity
  • Innovative ideas to incorporate women athletes into your marketing strategy
  • How to capitalize on key moments in 2024 at any budget

Our Hosts

On this webinar, you’ll get a 360-degree view of how companies can capitalize on women’s sports to stand out - from an innovative consumer brand, a professional golfer, and an industry expert. Our hosts are ready to share their lessons learned and best tips for 2024. Join us for a conversation about building a strategy for success in women's sports. 

Caroline Fitzgerald
Caroline Fitzgerald Moderator & Industry ExpertCaroline is a contributing writer for Parity and the CEO & Founder of GOALS - a women's sports marketing consultancy & media platform. Caroline launched GOALS in 2020 after recognizing that there was an opportunity to helpf women's sports teams sign more sponsorship deals and help brands see the business value around investing in women's sports. GOALS also produces the leading women's sports buiness podcast - The Business Case for Women's Sports, which is present by Ally. 
Shasta Averyhardt
Shasta Averyhardt Professional Golfer of the LET TourShasta is a professional golfer hailing from Flint, Michigan. In 2011, Shasta earned her LPGA Tour card becoming the fourth African American Woman to earn LPGA Tour Status. She’s won seven professional tournaments, qualified for the US Women’s Open, and accumulated conditional playing status on the Ladies European Tour for the  2024 season. Shasta also works with brands through social media campaigns, partnerships, and print and commercial work.
Heather Saldivar
Heather Saldivar Influencer & Social Media Marketing SpecialistHeather is a digital creative at Superfeet, who loves to unleash her creativity with all things sneakers and insoles. Heather has 10+ years of marketing and merchandising experience in professional sports and the outdoor industry. Today her vision is to change the world by giving women athletes the platform and support they deserve to make an impact through the work she does at Superfeet and beyond.
Jessica Spencer
Jessica Spencer Sr. Manager of Digital Marketing & CommunicationsWith a rich background in communications, Jessica leads a team at Superfeet dedicated to shaping the company’s online presence and marketing initiatives. A former college athlete and mother of two active young girls, Jessica is passionate about the significant role sports can play in people’s lives, especially women. Beyond her professional work, she actively volunteers as a coach and team manager for local youth sports organizations. 

Watch the Recording

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