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Your next marketing partner is a winner

Grow your brand by tapping into the power, popularity, and reach of pro women athletes

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Parity is where brands
and athletes connect

Our network of women athletes
are passionate in and out of sport
– and they boast 21 million+ fans

The Parity community: 850+ athletes & growing

239 Olympians + Paralympians
75 Parents
575 Advocates
225 Pet Lovers
415 Creatives
330 Business Professionals
375 Adventurers
80 Gamers
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NEW! Auction off your game-worn gear and memorabilia to fans and collectors

Our Campaigns

We’re unlocking the power of women
athletes’ voices for your brand. Here’s how:

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Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

TOUCH
Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

TOUCH
Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

TOUCH
Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

TOUCH
Nina Lussi X

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Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

Nina Lussi X

Natori-white

Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

TOUCH
Shasta Averyhardt X

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Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

Shasta Averyhardt X

DNA-Vibe-white-horiz

Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

TOUCH
Camille Herron X

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Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Camille Herron X

Strava-white

Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Want to take the next step?

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Resources

See what we’re up to, meet our athletes
and read about the trends shaping our work.

The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content

The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today ...
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Reclaiming My Light: Navigating the Darkness of Sexual Assault in Sport

Sexual assault thrives in silence and secrecy, but by sharing my story, raising awareness, and demanding accountability, I hope to create a safer and more inclusive environment for athletes of all ...
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How Women’s Basketball Eclipsed All Expectations

Unpack the transformative journey of women's basketball, highlighting its recent surge in popularity and impact. This blog examines the pivotal moments and changes within the women's sports ...
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The Price of the Podium: Understanding the Athlete Economy

Explore the intricacies of the athlete economy beyond the glitz of big-figure deals, focusing on the financial challenges and opportunities for women athletes on their journey to the top. This blog ...
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I Chose to Represent My “Other” Country

I heard so many people say, “You took the easy road out to make the Nigerian Olympic team, because Team USA is one of the hardest teams to make in the world.” Let’s dissect that real quick. They ...
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Body Dysmorphia in the Female Athlete

Body dysmorphia is a preoccupation with perceived flaws in appearance, which can significantly impact daily functioning and well-being. I feel it’s worse than it’s ever been with social media in ...
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