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Your next marketing partner is a winner

Grow your brand by tapping into the power, popularity, and reach of pro women athletes

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Parity is where brands
and athletes connect

Our network of women athletes
are passionate in and out of sport
– and they boast 21 million+ fans

The Parity community: 850+ athletes & growing

239 Olympians + Paralympians
75 Parents
575 Advocates
225 Pet Lovers
415 Creatives
330 Business Professionals
375 Adventurers
80 Gamers
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NEW! Auction off your game-worn gear and memorabilia to fans and collectors

Our Campaigns

We’re unlocking the power of women
athletes’ voices for your brand. Here’s how:

TOUCH
Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

TOUCH
Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

TOUCH
Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

TOUCH
Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

TOUCH
Nina Lussi X

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Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

Nina Lussi X

Natori-white

Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

TOUCH
Shasta Averyhardt X

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Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

Shasta Averyhardt X

DNA-Vibe-white-horiz

Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

TOUCH
Camille Herron X

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Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Camille Herron X

Strava-white

Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Want to take the next step?

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Resources

See what we’re up to, meet our athletes
and read about the trends shaping our work.

New Research Highlights Financial Realities of Professional Women Athletes

Latest Parity study reveals majority of 500 surveyed pro women athletes faced financial stress amid unpredictable salaries and sponsorships and maternal benefits remain uncertain, but modest brand ...
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Tough or Wise? How 3x Paralympian Jessica Heims Advocates for Herself

But behind every athlete is a child who was given a chance to fall in love, and Jessica was no different. In 2010, Jessica’s parents packed her and her two sisters into the family van for a special ...
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The Unspoken Truth: An Almost 2x Olympian’s Journey

For days, months even, I felt lost. The sting lingered. The shift from insider to outsider was jarring. I'd always been part of the inner circle, and now I felt like a spectator looking in. I've ...
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Serving Up Excellence: What Makes the Billie Jean King Cup by Gainbridge a Must-Watch

The Billie Jean King Cup by Gainbridge® is the largest women's team tennis tournament, and takes place in tandem with the Davis Cup each year. With a highly competitive qualifying structure and teams ...
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How Microsoft Copilot Helped Me Balance Life Beyond the Track

Now that I have the data to back what I’ve actually known all along, that guilt of having fun during my time away from the track is lifted. I can go back to wandering art exhibits guilt-free and ...
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Why Simone Biles' Comeback Should Change the Future of Waterskiing

Waterskiing is not an Olympic sport, but it recently was brought under the USOPC umbrella. While inclusion in the USOPC means more funding and visibility, it also means new rules to adhere to: in ...
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