Lisa Dietrich is a busy mom on top of her work as an athlete, which is why Thule chose her to put their new strollers to the test. Whether running with the Thule Glide 2 or running errands with the Thule Spring, Lisa proved to fans that Thule strollers are perfect for those whose schedules aren't flexible and want (or need) to bring their kids along for every ride.

Like many athletes, Danielle McEwan is frequently on-the-go for training and competition, but doesn't want that to get in the way of proper nutrition – for herself or for her fan-favorite dog, Jasper! That made Danielle a natural fit to show how Spot & Tango's subscription-based pet food delivery service was a major time-saver and provided food she can trust.

As the host of several premier sporting events, Gainbridge often provides the very platform on which our athletes compete – but turns to Parity regularly to create truly memorable experiences with the athletes for their partners and clients. At the Gainbridge LPGA Boca Rio tournament, Parity provided an on-site presence with pro-golfer and tournament competitor Alison Lee for an enthusiastic, attentive set of fans and media.

Morgan Stanley & Parity launched the "Practice Makes Perfect" initiative to empower women athletes through financial education. The athletes, including Odessa Jenkins, shared the many tools they learned to educate their fan bases more broadly while showcasing Morgan Stanley's commitment to women's financial health.

Natori knows fans like to follow women athletes both in their sport and in everyday life, so the women's clothing brand tapped athletes like Nina Lussi to showcase how Natori's products – from bathing suits to loungwear and intimates – enhance every part of a women's life, no matter what she's doing.

Shasta Averyhardt is known for continually improving herself on and off the golf course, making her a perfect partner to showcase the benefits of DNA Vibe's new light therapy technology. Shasta was able to elevate and highlight the benefits of this new tech – while highlighting DNA Vibe's ease of use by showing how she incorporates the system into her daily life.

Strava and Parity teamed up to put women's sports – and health – front and center. The #striveformore and 1% Better campaigns leveraged Strava's tech-based platform for active people to showcase the power of movement and self-care – and advocate for more equity and inclusion in women's sports at every level.