Why Parity?

The ultimate destination for pro women athlete partnerships

Parity is the only at-scale platform offering brands the opportunity to partner with professional women athletes across virtually all sports for campaigns, appearances and more.

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If you care about women’s sports, you’re in the right place.

Parity athletes are available for a broad range of integrated marketing opportunities, including:

Raising product awareness across social platforms

Energizing your next cause marketing push

Sharing their inspiring stories at your events

Creating buzz through in-person appearances

Acting as an ambassador for your brand

Performing in your next commercial shoot

The Parity Edge

Our solutions give brands the unique opportunity to expand their reach and broaden their appeal with the help of inspirational women athletes. Key benefits include:

Deep engagement

Social influencer campaign success rests on driving high levels of engagement. Our campaigns help fans discover new products directly from athletes they follow closely, on topics that mean a lot in their communities. And the fans will note that your brand is there as a sponsor and supporter.
Data-driven approach

Parity takes a data-backed approach to choosing the right athletes for each activation. We gather in-depth data during athlete onboarding and combine it with insight on athlete fanbases and the latest trends in specific sports. The result: winning athlete-brand partnerships that tightly align to brand objectives and maximize campaign success.
Unique know-how

We get athletes because we are athletes. Many of our staff members are current and former professional athletes with direct, personal experience they use to provide robust content support, ensuring that athletes deliver powerful, authentic contributions in all types of activations.
Supporting the push for equity

Parity’s mission is to close the gender income and opportunity gap in professional sports. By providing ways for pro women athletes to earn, every Parity client is helping to put money in the pockets of women athletes - something that employees and consumers alike will notice and admire.