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Your next marketing partner is a winner

Grow your brand by tapping into the power, popularity, and reach of pro women athletes

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Parity is where brands
and athletes connect

Our network of women athletes
are passionate in and out of sport
– and they boast 21 million+ fans

The Parity community: 850+ athletes & growing

239 Olympians + Paralympians
75 Parents
575 Advocates
225 Pet Lovers
415 Creatives
330 Business Professionals
375 Adventurers
80 Gamers
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Our Campaigns

We’re unlocking the power of women
athletes’ voices for your brand. Here’s how:

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Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

TOUCH
Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

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Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

TOUCH
Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

TOUCH
Nina Lussi X

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Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

Nina Lussi X

Natori-white

Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

TOUCH
Shasta Averyhardt X

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Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

Shasta Averyhardt X

DNA-Vibe-white-horiz

Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

TOUCH
Camille Herron X

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Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Camille Herron X

Strava-white

Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Want to take the next step?

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Resources

See what we’re up to, meet our athletes
and read about the trends shaping our work.

Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey

Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. ...
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Largest Global Study of its Kind Reveals Women’s Sports Fandom is Moving From “A Moment” to Mainstream

Discover the latest insights into women's sports fandom with the largest global survey conducted by SurveyMonkey and Parity. This groundbreaking study, titled "From Moment to Mainstream: What ...
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When to Grit and When to Quit

Erin told her parents she wanted to be an Olympian when she was just six years old. Trusting their daughter’s intuition, Erin’s parents put her in ballet and gymnastics, which gave her an early taste ...
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Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education

Gainbridge®, Parity, and Women’s Sports Foundation partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor. As ...
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Leveraging Women’s Sports: 10 Strategies for Boosting Your Bottom Line

Learn how women athletes are revolutionizing marketing strategies and community engagement. Discover 10 key strategies to enhance profits and promote diversity and inclusion in sports marketing.
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I Thought it Was Just Me — The Lonely and Often Isolating Road as an Olympic Athlete

I felt out of place or put on a pedestal as an Olympic hopeful athlete. If I didn’t have a type of food or drink at a gathering I was asked, “Oh can you not have that as an Olympic athlete, is it ...
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