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Your next marketing partner is a winner

Grow your brand by tapping into the power, popularity, and reach of pro women athletes

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Parity is where brands
and athletes connect

Our network of women athletes
are passionate in and out of sport
– and they boast 21 million+ fans

The Parity community: 850+ athletes & growing

239 Olympians + Paralympians
75 Parents
575 Advocates
225 Pet Lovers
415 Creatives
330 Business Professionals
375 Adventurers
80 Gamers
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Our Campaigns

We’re unlocking the power of women
athletes’ voices for your brand. Here’s how:

TOUCH
Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

Lisa Dietrich X

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Busy mom and athlete Lisa Dietrich puts two Thule strollers to the ultimate test.

TOUCH
Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

Danielle McEwan X

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Danielle McEwan (and her dog Jasper) showcased how Spot & Tango's subscription delivery service fits into their hectic - but healthy - lives.

TOUCH
Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

Alison Lee X

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Parity athletes make Gainbridge-sponsored events even more memorable for fans, media and partner clients alike.

TOUCH
Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

Odessa Jenkins X

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Through the "Practice Makes Perfect" initiative, Odessa Jenkins, with other athletes, shares what she learned from Morgan Stanley's financial education and tools used for the empowerment of women.

TOUCH
Nina Lussi X

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Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

Nina Lussi X

Natori-white

Natori partnered with Nina Lussi to showcase their bathing suits, loungewear, intimates, and anything else athletes could want to wear when they aren't on the playing field.

TOUCH
Shasta Averyhardt X

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Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

Shasta Averyhardt X

DNA-Vibe-white-horiz

Shasta Averyhardt shares how DNA Vibe's light therapy tech plays a crucial and convenient role in her recovery.

TOUCH
Camille Herron X

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Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Camille Herron X

Strava-white

Camille Herron partnered with Strava to #striveformore equity, inclusion and belonging for women in sports.

Want to take the next step?

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Resources

See what we’re up to, meet our athletes
and read about the trends shaping our work.

8 Steps to Authentic Allyship During Pride Month and Beyond

June is widely recognized as the month during which we celebrate the LGBTQ+ community in all its power and diversity. It’s also the month in which many companies and brands signal their support to ...
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Marketing Leader from Parity Named Winner in the Inaugural SurveyMonkey Curiosity Awards

Parity is thrilled to announce that Elizabeth Montavon, Director of Athlete Marketing and Social Media has been named a winner in the SurveyMonkey Curiosity Awards. The awards program recognizes ten ...
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The Hidden Job of Elite Athletes: Mastering Mental Challenges

“I’m done” I said through sobs as tears soaked my shirt. “I don’t want to do this anymore. I’m not good enough to do this.” Andrew, my rock of a husband, and I were sitting in the sunroom of the ...
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2024 Women’s Sports Trends Report

Examine the key trends propelling growth in women's sports in 2024. From league expansions to innovative merchandise and significant brand interventions, this report outlines the future and emerging ...
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From a Moment to a Movement: Reflecting on “Women With Drive” at Miami F1

A year before my first pro race, I anxiously approached Lyn St. James with a copy of her autobiography. I annotated the pages, dreaming of obtaining corporate sponsorships and surviving terrifying ...
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Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey

Opening night, drew 2.9 million viewers. There has been a 2,557% increase in the league’s YouTube subscribers throughout the season with over 106,000 subscribers and more than 40 million views. ...
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